Care Guide

Simple rituals to keep your jewellery luminous

Caring for your jewellery should feel like a brief, satisfying ritual—not a chore.

Our care guide outlines practical steps that protect your pieces and extend their life, using methods you can easily integrate into existing routines.

Pearls

Wear them last, remove them first. Wipe gently with a soft cloth after each wear. Store separately so they rest in peace. Their natural lustre will thank you.

Choose Your Perfect Pieces

Give them the attention their meaning deserves — before, during, and long after the day. We provide detailed guidance so your most treasured moments remain preserved in metal and pearl.

Gold Vermeil & Solid Gold

Protect from water, perfume, and harsh chemicals. Clean softly. Store with care. The gold will continue to warm and shine exactly as it did the first day.

Jewellery Care FAQs

Find answers to common questions about caring for your jewellery

Daily Care

Gently wipe your jewellery with a soft, lint-free cloth after each wear to remove oils and dirt. This simple step helps maintain its shine and prevents buildup.

It is best to remove jewellery before showering. Clean water alone is not harmful in small amounts, but repeated exposure to water, steam and products can dull gold vermeil more quickly and accelerate tarnish on sterling silver. Solid gold is more resilient, but soaps and shampoos still leave residue that reduces shine over time.

We recommend removing most jewellery before sleeping. Rings and chains can catch on bedding or hair, slowly bending or weakening, and earrings can put pressure on piercings or backs. Taking jewellery off at night protects both the piece and your comfort.

Lightly wiping jewellery with a soft, dry cloth after wear is ideal. Beyond that, gentle cleaning once every few weeks is enough for regularly worn pieces, unless you wear a lot of skincare or perfume. Bridal and everyday rings often benefit from a deeper clean about once a month.

It is better to remove jewellery before exercise. Sweat, impact and friction from equipment can dull finishes, loosen stones and bend delicate settings, especially for rings and gold vermeil pieces.

Metals & materials

Sterling silver naturally reacts with air and moisture, forming a surface layer that looks yellow or grey. This is called tarnish and is normal. Regular gentle polishing and dry storage help prevent and remove tarnish.

All plated jewellery, including gold vermeil, will soften with regular wear, especially on edges and high‑contact areas. Avoiding water, chemicals and friction can extend its life. When the gold looks noticeably thinner, professional replating can refresh the piece.

Use a bowl of lukewarm water with a drop of mild soap and a very soft brush. Gently clean the piece, rinse well and pat dry with a lint‑free cloth. Avoid harsh chemicals or abrasive pastes that can scratch or dull the surface.

Pearls prefer soft, minimal care. Wipe them gently with a slightly damp, soft cloth after wear and let them dry before storing. Do not soak pearls or expose them to perfumes, hairspray or strong skincare products.

No. Silver dips and strong cleaners can damage plating, pearls and some stones. Stick to mild soap and water for most pieces, silver cloths for sterling silver, and seek professional advice for mixed‑material or delicate designs.

Products & chemicals

Perfume, hairspray, self‑tan and some skincare (especially acids and retinoids) can dull metal and affect plating over time. Apply these products first, let them absorb fully, and put on your jewellery last.

We do not recommend toothpaste, baking soda or other abrasive pastes. They can scratch metal and stones, especially softer materials, and may damage gold vermeil. Use a mild soap and soft cloth instead.

Yes. Chlorine in pools and hot tubs can weaken metal alloys and dull finishes over time. Always remove jewellery before swimming in chlorinated water.

No. Silver dips and strong chemical cleaners can strip the gold layer from vermeil. Gold vermeil should be cleaned gently with a soft cloth and mild soap and water only when necessary.

Remove jewellery when using cleaning products, doing dishes, gardening or any tasks involving strong chemicals or impact. This protects metal, stones and settings from damage.

Storage & travel

Store each piece separately in a soft pouch or lined jewellery box to avoid scratches and tangles. Keep jewellery in a cool, dry place away from bathrooms and direct sunlight.

Fasten the clasp before storing and lay chains flat or gently coiled. Use separate compartments or small pouches to keep chains from wrapping around other pieces.

Use a structured travel jewellery case or small individual pouches placed inside a hard‑sided bag. Take only pieces you will wear, and store higher‑value items in a hotel safe when not in use.

It is better not to. Bathrooms are humid, which can speed up tarnish on silver and dull metal finishes. Store jewellery in a dry bedroom or wardrobe instead.

We recommend packing a focused selection that works with your outfits. This makes it easier to keep track of pieces and reduces the risk of loss or damage.

Professional Maintenance

Have your jewellery professionally cleaned and inspected every 6-12 months. This helps catch loose stones, worn prongs, or other issues before they become serious.

Signs include stones that move or rattle, claws that catch on fabrics, clasps that feel loose, rings that have become misshapen, or plating that looks significantly worn. If you notice any of these, pause wearing the piece and contact us.

Yes, we can advise on professional cleaning and gold vermeil re-plating for suitable pieces. We will outline costs, timeframes and what to expect before any work begins.

As a general guide, an annual professional check is sensible for frequently worn engagement rings. If you notice any movement in stones or changes in the band, contact us sooner.

Yes, insuring valuable jewellery protects against loss, theft, or damage. Get pieces appraised and keep documentation updated. Many homeowners policies offer jewellery riders.

Didn’t find your answer?

Our London client services team responds within 24 hours. We look forward to helping you discover your piece.

Need more support?

If you’re unsure what your jewellery needs, or feel it deserves more than home care, we’re here to help. Share a few details and our team will recommend the most suitable next step—cleaning, repair, replating or simple at‑home guidance.

Please note, comments need to be approved before they are published.

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.